Life cycle design

«From forest to closet»

Cellulosic fibers from Norwegian forest?

Could Norwegian forest play a role in the growing market of Man Made Cellulosic Fibres? Or are other research and development areas more interesting in a circular economy perspective? Like recycling of cellulose based textiles? A first insight on behalf of NF&TA for Innovasjon Norge.

Associated Sustainability Manager NF&TA

Assisting the circular transition

Since April I have taken on a part time position as Sustainability Manager for the Norwegian Fashion & Textiles Agenda. Here I work on different projects on behalf of fashion, retail and textiles manufacturer, from Extended Producer Responsibility and Key Performance Indicators related to product lifetime. It also contains studies of potential for using Norwegian Wood in the textile sector, and the potential of Recycling wool in Norway.

ISPO 2019 EcoAward

Same procedure as last year

With the excellent Jury team we were able to recognize a very few Eco innovation deserving to be awarded.

IWTO Roundtable Argentina

Visit to sheep farms and top makers in Patagonia

The IWTO Roundtable 2018 took place in Buenos Aires in December, with a following visit to Trelev in the main sheep area of Patagonia

Norwegian Wool and the UN SDGs

Study on behalf of Norilia as

Greater Than A collections

Working on circular product development

I have been part of the >A team since 2017, co-creating sustainability strategies and circular design principles. In 2018 I did my share in product development especially on finding and testing Tencel thread for sewing wool garments. This is one step in deirection of biodegradable wool garments. In the thinking of separating technical materials from biodegradable materials this is a necessary step in order to improve recycling and reuse. The traditional polyester thread would never break down. This is a challenge in terms of thread strength for wear and tear, and also in terms of costs and availablilty. We worked with Müller Nähgarn in Switzerland who deliver Cradle to Cradle certified Tencel thread that come closest to the expected technical performance. By doing som changes in design details, we made seams that last and work.
I have also worked a lot on finding other new material  solutions like the IndieDye process of plant based dyestuff dyed with ultrasonic technology in China, a very exciting development fro circular products.

Textile Exchange Conference & Prato visit

Wool recycling in Prato impresses

After the Textile Exchange conference for 2 days in Milan, I took part in the tour to Prato to visit both the Textile museum and Comistra Wool recycling. Wool has been recycled in Prato for 200 years, and the technology is still basic mechanical equipment that works very well. Huge amounts of garments from global collections are sorted into wool and others, then the wool pieces are fragmented into different colour groups that go together into the shredding and washing machines. In the end fine and even coloured wool tops come out that match exactly the colour specified. As most wool blends garments come in from collections, the new yarn will also be a blend with synthetics. Next step is yarn spinning in the next door facility and then new fashion! Several global brands buy recycled yarn and fabrics from Prato. Great industry!

ISPO 2018 inspirations

Kjersti member of Eco Award Jury

I have been member of the ISPO Eco Award Jury since 2017. It is an exciting work with a great Jury team where we get to learn a lot of what is happening in the Outdoor and Sports Industry on the sustainability side. A few really good news, but in general the development and innovation in the Outdoor Industry on sustainability issues appears to be very slow and conservative. What does it take to make brands want to become a champion?
ISPO showed many good products, and I am pleased to so many new wool users and the wool growing in the industry.

Forward Thinking 2016 – Kjersti on stage

The power of design(ers) in sustainability

See all videos here:


Forward Thinking 2016

Design in Sport & Outdoor – Videos available

2025design is part of the annual conference Forward Thinking where Design and sustainability is in focus. Targeted at the sport- and outdoor industry, relevant for all who want to be inspired on how design can help achieve a better sustainability performance. Be inspired by Houdini Sportswear / Patagonia / VAUDE / Alan AtKisson / Norrøna / Fimbulvetr / EVI Ski / 2025 Design / Anne Prahl / Æra Strategic Innovation


Circular Economy & Design for lifecycles

How to get started

Circular economy does not happen over night, and it is about everything else than waste management. What does it take to get started with circular thinking of business models and products? It is just a matter of combining long term goals with step-by-step work on improvements and change. Add good intentions and a purpose, great people and lots of joy, and you will be able to adapt to circular  business models and create good products in a way that serves both your business, the people and the planet.

In the 90`s I used design and product development as driver of sustainability at HÅG asa, introducing circular thinking, cradle-to-cradle design and closing material loops way before this was a topic. No we help industry and businesses getting started with circular models, demystifying the concept of circular economy and sustainability.

The importance of Lifetime

Stimulate sustainable behaviour

When planning a product you must see beyond the material choice. Materials
have different impacts and you may think you are doing great when choosing
biodegradable viscose from sustainable source. Fact is you must count the
expected lifetime as well. Disposable viscose cloths add up to a huge
environmental footprint over a year with its total amount of fiber used. A
reusable cotton cloth has higher fiber production impact but win in the long
run by being washed and reused over the year. The fear of smelly non-hygenic
cloth can be avoided by design and smart creations.

Qualitative and quantitative features of wool

Any Life Cycle Assessment gives you only the negative environmental impacts. They do not tell the whole story of the complete lifecycle nor do they include positive aspects related to the material and the product`s lifetime. We must always look at the complete pictures.

Design tools

An overview of tools for design, planning of products and material choice, and what part of the lifecycle they cover. Most tools cover only a fragment, risking making choices without seeing the whole picture