Circular economy does not happen over night, and it is about everything else than waste management. What does it take to get started with circular thinking of business models and products? It is just a matter of combining long term goals with step-by-step work on improvements and change. Add good intentions and a purpose, great people and lots of joy, and you will be able to adapt to circular business models and create good products in a way that serves both your business, the people and the planet.
In the 90`s I used design and product development as driver of sustainability at HÅG asa, introducing circular thinking, cradle-to-cradle design and closing material loops way before this was a topic. No we help industry and businesses getting started with circular models, demystifying the concept of circular economy and sustainability.