ISPO 2018 inspirations

I have been member of the ISPO Eco Award Jury since 2017. It is an exciting work with a great Jury team where we get to learn a lot of what is happening in the Outdoor and Sports Industry on the sustainability side. A few really good news, but in general the development and innovation in the Outdoor Industry on sustainability issues appears to be very slow and conservative. What does it take to make brands want to become a champion?
ISPO showed many good products, and I am pleased to so many new wool users and the wool growing in the industry.

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