Wool Circularity and how to communicate it

How circular is wool and how can we best communicate it? Sheep are part of the natural biogenic cycle and sequester carbon. Wool contains around 50% Carbon. It is easily recyclable and biodegradable, and has low impact during use phase. We delivered a strategic plan for Woolmark, Australia, on how to communicate and utilize wool`s circular attributes. A great collaboration with Wool Communicator Elisabeth van Delden in Germany

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